Brand Management

Program Title
Brand Management

Duration, Date & Venue
2 (two) days, 27 - 28 May 2008,
JakartaService - Arthaloka Building, 14th Floor, Suite # 1410, Jl. Jend. Sudirman Kav. 2, Jakarta

Program Objectives
This program is designed to expose participants on how to effectively manage a brand, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill, the role brand management plays in the strategic marketing process, steps of consumer adoption process, types of branding strategies, and signs that can indicate a troubled branding strategy.

Program Content
() The importance of branding
() Develop brand objective
() Determine brand key success factor
() Set up branding strategy
() Characteristics of an effective brand name
() Steps in determining an effective brand name
() Types of brands
() Guidelines in creating and maintaining a strong brand
() Brand initiation and energizing
() Complete common brand manager responsibilities
() Brand measurement and brand manager KPI

Recommended Participants
() Business Owners & Enterpreneurs
() Business Development Managers & Officers
() Product Managers
() Brand Managers
() Other Marketing related Managers & Officers
() Those groomed for above positions

Costs
() Rp 2.800.000,- per participants, excluding all taxes
() Including lunch, certificate, handout, stationery, and refreshments

Registration
Ms. Tisca Hadyanita / Ms. Kun Sumarto
JakartaService
Phone : (+62-21) 2514047 & 2514049
Fax : (+62-21) 2514045
Email : marketing2@jakartas ervice.com
Website: http://www.sumberda ya.com